Message #258: From: AzTeC SW Archaeology SIG To: "'Matthias Giessler'" Subject: Methods To Draw Communities To Museum Date: Thu, 17 Jul 1997 06:43:26 -0700 From: Brian W. Kenny Page B1 of the July 16, 1997 edition of the Wall Street Journal carried an article titled "Scrapbook Mania: Pricey Labor of Love." The gist of the article was that family scrapbook construction has become big business (scissors with special blades, acid-free papers, die-cut shapes and stickers, etc) with sales in excess of $200 million in the past year, up from virtually nothing in 1995. Craft stores are expanding scapbook departments and direct sales. The average scrapbook customer spends $60-80 per store visit. Creating Keepsakes Magazine sells widely. Hobbyists say its a homespun backlash against technology, something to do when a spouse is on line, a balm for workaholic guilt, a yearning for family tradition, boomers having babies. Assembling memory books has become a social outlet for women in their 20s, 30s and 40s; many are hosting "cropping" parties where neighbors gather to compile pages for their books. Hmmm... it seems to me that local museums could take advantage of this trend. Since families are creating family histories, museums could provide expert advice on how to link the past with the present; conservation and preservation tips might be useful for many; preservation could be a goldmine with families demanding special buffered papers that don't eat family photos; museums might sell products with southwestern anthropological and archaeological themes that could be incorporated into the construction of scrapbooks; advertising southwestern cropper supplies would bring patrons to museum gift shops. It also seems to me that some of these scrapbooks will wind up in our local museums in the future. Any comments?