Message #258:
From: AzTeC SW Archaeology SIG
To:   "'Matthias Giessler'" 
Subject: Methods To Draw Communities To Museum
Date: Thu, 17 Jul 1997 06:43:26 -0700


From:	Brian W. Kenny 

Page B1 of the July 16, 1997 edition of the Wall Street Journal carried an
article titled "Scrapbook Mania: Pricey Labor of Love."

The gist of the article was that family scrapbook construction has become
big business (scissors with special blades, acid-free papers, die-cut
shapes and stickers, etc) with sales in excess of $200 million in the past
year, up from virtually nothing in 1995.  Craft stores are expanding
scapbook departments and direct sales.  The average scrapbook customer
spends $60-80 per store visit. Creating Keepsakes Magazine sells widely.
Hobbyists say its a homespun backlash against technology, something to do
when a spouse is on line, a balm for workaholic guilt, a yearning for
family tradition, boomers having babies.  Assembling memory books has
become a social outlet for women in their 20s, 30s and 40s; many are
hosting "cropping" parties where neighbors gather to compile pages for
their books.

Hmmm... it seems to me that local museums could take advantage of this
trend.  Since families are creating family histories, museums could provide
expert advice on how to link the past with the present; conservation and
preservation tips might be useful for many; preservation could be a
goldmine with families demanding special buffered papers that don't eat
family photos; museums might sell products with southwestern
anthropological and archaeological themes that could be incorporated into
the construction of scrapbooks; advertising southwestern cropper supplies
would bring patrons to museum gift shops.

It also seems to me that some of these scrapbooks will wind up in our local
museums in the future.

Any comments?