Message #102:
From: AzTeC SW Archaeology SIG
To:   "'Matthias Giessler'" 
Subject: Three Anthros and a Baby 
Date: Fri, 28 Feb 1997 06:23:58 -0700


Employment Trends for Anthropologists:

Western Edition of The Wall Street Journal, Marketing & Media Section,
Page B5, Friday February 28, 1997:

Advertising / By Yumiko Ono -- Saatchi's 'Manager of Knowledge' Keeps
Track of What's Trendy -- Madison Avenue is filled with unusual titles,
but Myra Stark's is hard to beat: Saatchi & Saatchi's "director of
knowledge management and consumer insights."  Ms. Stark, a veteran
researcher of the Cordiant unit, who only gives her age as "50ish" is
responsible for understanding what her resume calls "the totality of the
consumer."  Thus, she recently commissioned three anthropologists to
study Internet users for 10 days and concluded that good web sites put
consumers in a "flow" state of mind -- much like three-year-olds who
have lost consciousness of their surroundings........

[ "I represent that last statement" -- SASIG Ed. ]

:-)